Apple releases Black Unity collection for the Apple Watch

Apple has released its US$399 Black Unity collection for the Apple Watch as part of its celebration of Black History Month.

The collection includes a limited-edition Apple Watch Series 6, the Black Unity Sport Band, and a Unity watch face. The smartwatch’s aluminum case is made from recycled aerospace-grade alloy and features a custom “Black Unity” laser-etched back crystal. 

The Black Unity Sport Band is inspired by the Pan-African flag and made from soft, high-performance fluoroelastomer with a pin-and-tuck closure laser-etched with “Truth. Power. Solidarity.”

As part of this effort, Apple is supporting six global organizations to help advance their missions in promoting and achieving equality and civil rights in the US and around the world: Black Lives Matter Support Fund via the Tides Foundation; European Network Against Racism; International Institute on Race, Equality and Human Rights; Leadership Conference Education Fund; NAACP Legal Defense and Educational Fund, Inc.; and Souls Grown Deep.

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.