Apple is working to secure an exclusive TV deal with soccer governing organization FIFA, according to The New York Times.
The tech giant reportedly wants to land the worldwide television rights to a new World Cup-style tournament being played in the U.S. next year. The NYT says that the deal “could be announced as soon as this month.” The article adds that FIFA had hoped to get $4 billion for the worldwide television rights for the tournament, but the final value of the deal “might be as little as a quarter” of that.
Apple has already forked out US$2.5 billion for the global broadcasting rights to Major League Soccer. MLS and League Cup games are streamed on Apple TV+, with access priced at $14.99 per month or $99 per season for non-subscribers and $12.99 per month or $79 per season for those who subscribe to Apple TV+.
