Apple Pay users more satisfied than other contactless users

Fifty-one of Apple Pay users are “extremely satisfied,” compared to 32 percent of contactless card users who said the same, according to new data from eDigitalResearch. The research group’s study shows that over a third (40 percent) of shoppers who have an Apple device have used Apple Pay to pay for goods or services

What’s more, 20 percent believe using Apple Pay could encourage them to spend more. According to eDigitalResearch, the spend limit of contactless payments and Apple Pay has increased from US$30.5 to $46 as of Sept. 1, meaning more Apple Pay users could be using their iPhones to make payments. 

According to the UK Card Association during the first half of 2015 customers spent £2.5 billion (approximately US$3.8 billion) in contactless payments meaning that with the rise of spending limits, the UK could be set to start making more contactless payments in the near future.

However, while satisfaction with Apple Pay is currently high, retailers need to continue to adapt their contactless pay experience, says eDigitalResearch. Of all the 2,000 consumers surveyed, three quarters (75 percent) haven’t seen any Apple Pay points or symbols before indicating that awareness is still low.

Apple announced Apple Pay in September 2014, describing it as “a new category of service designed to transform mobile payments with an easy, secure and private way to pay.” It works with the iPhone 6 and iPhone 6 Plus and later hardware (such as the Apple Watch) through a NFC antenna design, a dedicated chip called the Secure Element, and Touch ID.