Apple offers new ways to shop for iPhone 12, iPhone 12 Pro, iPad Air

The iPhone 12, iPhone 12 Pro, and iPad Air will be available Friday, October 23. Apple says customers can get the products directly from Apple through tailored purchase experiences offered online, by phone, or in store. 

From a chat session with a Specialist that starts online and finishes with contactless delivery, to visiting select Apple Store locations for a one-on-one session with an Apple Specialist, customers can find the best way to get the products they’re looking for, according to Deirdre O’Brien, Apple’s senior vice president of Retail + People. She adds that offers from AT&T, T-Mobile/Sprint, and Verizon give customers more choice and flexibility than ever, with offers starting as low as $0 per month for iPhone 12.

In a press release, Apple says that:

• Carrier offers are now available from Apple, in store or online, with savings of up to US$800.

• With Shopping Sessions, customers can now book a one-on-one session with a Specialist at an Apple Store for personalized help selecting a new product, carrier plan, or financing option. The same expert advice is available online, where customers can chat with a Specialist anytime. 

• Pickup options include in-store, curbside, same-day delivery, or Express storefront.2 Customers can check apple.com/retail for services available at their local store.

• Contactless delivery is available for all products, including iPhone and iPad. Delivery drivers may ask for verbal confirmation from a safe distance, replacing the need for a physical signature.

• And now with Apple Card, customers in the US get 3 percent Daily Cash back when they buy directly from Apple and have the option to choose Apple Card Monthly Installments so they can pay over time, interest-free.3

• After a customer gets their new Apple product, an Online Personal Session allows them to schedule a free session with a Specialist to set up their new product, learn the basics, or get pro tips.

• Apple Trade In lets iPhone or iPad owners get up to $500 credit toward the purchase of a new product.

(Dennis Sellers has been covering the Apple industry since 1996. In addition to“Apple World Today,” he also runs his own freelance writing/editing service. If you want more info about the latter, email him at dennis.sellers@comcast.net.)