For the sixth year in a row, Apple has been named the country’s most relevant brand in the annual Brand Relevance Index from Prophet. It’s based on 13,000 consumers in the U.S. who were asked which brands were most relevant in their lives, and why.
Here’s what Prophet has to say about Apple: Apple takes the top honor again as No. 1 in our survey, with near-perfect scores in all four drivers of relevance. This year, it continues to earn adoration with innovation, dependability and inspiration. Among the first retailers to proactively close stores, the April launch of a lower-priced iPhone landed at just the right moment for cash-conscious consumers. Updated Macs and iPads dazzled homebound workers and students. And with Apple TV (we love you, Ted Lasso) it’s establishing itself as a content genius, too.
The Brand Relevance Index measures brands against the four dimensions Prophet uses to define relevance: customer obsession, ruthless pragmatism, pervasive innovation, and distinctive inspiration.