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Apple Music participating in ‘Black Out Tuesday’ campaign

Apple Music is joining in a music industry wide “Black Out Tuesday” campaign, to raise awareness for Black Lives Matter in the wake of Minneapolis resident George Floyd being killed whilst under police arrest, according to 9to5Mac.

Blackout Tuesday is a planned collective action by elements of the music industry to protest racism and police violence. The action, organized in response to the deaths of Floyd, Ahmaud Arbery, and Breonna Taylor, takes place today.

Apple Music has cancelled its usual Beats 1 radio schedule and is instead directing all iOS and macOS users to a single streaming station that celebrates the best in black music.

Apple CEO Tim Cook in a memo to employees on Sunday addressed the killing of George Floyd, reports CNBC. He condemned the killing and called for the creation of a “better, more just world for everyone.”

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.