A new report says Apple TV+ has the highest-rated content of any streaming service.
Apple is looking to hire an ad sales exec to focus on live sports and ad-supported TV+ plans, according to Business Insider (a subscription is required to read the article).
With streaming services such as Netflix and Disney + launching ad-supported versions at lower cost, Apple may be considering the same. Business Insider says Apple is looking at candidates similar to Paramount Global’s chief digital advertising officer and Netflix ad sales Vice President Peter Naylor.
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