Categories: NewsRumors

Apple may back out of bidding war for NBA streaming rights

The Information says that while the National Basketball Association (NBA) is shopping its media rights around, Apple is still undecided on whether it will make a bid for those rights as the NBA wants a boat load of money.

Specifically, the article says the NBA wants to sell a national streaming-only package, alongside two national TV deals. The Information says that the NBA is looking to “triple its current revenue” from TV deals, so Apple may back out of the running.

Last month CNBC reported that both Apple and Amazon, along with several other companies, had expressed interest in acquiring a NBA streaming package. The article said that NBCUniversal was preparing to make a strong bid to win back NBA broadcast rights more than 20 years after the company lost them to Disney and Turner Sports. NBC Sports purportedly wants a package that would include playoff games to air on NBC’s broadcast network.

No formal discussions can take place with non-incumbent bidders unless Warner Bros. Discovery, which owns Turner Sports, and Disney agree to waive their exclusive negotiation windows, which end in April 2024, according to CNBC.

Dennis Sellers

Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.

Recent Posts

The iPhone 15 Pro Max was the Best-selling Smartphone in quarter one

The iPhone 15 Pro Max was the best-selling smartphone in quarter one.

2 mins ago

Worldwide tablet sales have increased ‘modestly,’ and iPad sales are expected to shoot up this year

Worldwide tablet sales have increased "modestly," and iPad sales are expected to shoot up this…

10 mins ago

Apple again rumored to be working on a 20.3-inch Mac/iPad hybrid with a foldable display

Apple is again rumored to be working on a 20.3-inch Mac/iPad hybrid with a foldable…

22 mins ago

iPhones may not get under-display Face ID until 2026

In a tweet, analyst Ross Young says under-panel Face ID many not arrive on Apple’s…

30 mins ago

What Four Decades of Apple Innovation Means to the Future Enterprise

This past January marked three key product anniversaries for Apple: 40 years since the launch…

3 hours ago

Apple wants the iPhone, Apple Watch to offer better, more secure, emergency response data

Apple wants the iPhone and Apple Watch to offer better, more secure, emergency response data.

3 hours ago