Tuesday, February 27, 2024
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Apple is the most popular brand for wearables

Apple is the most popular brand of wearable devices, according to new research from Clutch, a B2B [business-to-business] ratings and reviews firm. The Apple Watch (41%) is the wearable device that the most people own, ahead of FitBit (35%) and Samsung (21%) devices.

People who own wearables primarily own smartwatches (61%), which explains the popularity of the Apple Watch, according to Clutch. Apple has a variety of advantages over competitors in the wearables space, according to Pavlo Bashmakov, director of augmented reality and mixed reality lab for Intellectsoft, a software solutions provider based in Palo Alto, California.

He says these advantages include: an expansive platform for developers; an app market that’s familiar to customers; existing Apple customers; and its reputation as a luxury brand.

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.