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Apple is reportedly working on a revamped ebook app for iOS devices

Apple is working on a new ebook reader for iPhones and iPads take on Amazon in the digital book market again, reports Bloomberg.

The tech giant is purportedly working on a redesigned version of its iBooks e-book reading app for iOS devices, will rename it “Books” rather than “iBooks” and has hired an executive from Amazon to help.

Bloomberg says the new app will include a simpler interface that better highlights books currently being read and a redesigned digital book store that looks more like the new App Store launched last year. It will also add a section called Reading Now and a dedicated tab for audio books, the article adds, quoting unnamed “people familiar with its development.”

Bloomberg says Apple has hired Kashif Zafar, a senior vice president from Audible, Amazon’s audio books business. Before that, Zafar was a content vice president at Barnes & Noble’s Nook e-reader division, according to his LinkedIn profile. 

Amazon had approximately 83% of the U.S. e-book market in early 2017, up from 74%in October 2015, according to AuthorEarnings, which tracks book sales for writers and other industry participants. Apple’s share went from 9% to 11% in the same time frame.

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.