Apple is one of three companies that’s submitted a bid for NFL Sunday Ticket and all are awaiting for a response, according to CNBC.
From the report: There’s no set timeline for a Sunday Ticket deal, which may also include a stake in NFL Media. Disney, Apple and Amazon have all submitted bids for the package. DirecTV has not
The winner of the rights won’t be able to significantly lower the price of Sunday Ticket from its current $300 because of contractual language with broadcasters CBS and Fox, sources say.
In February it was reported that Apple and Amazon as the front-runners to get the NFL’s out-of-market package, “Sunday Ticket.” “Sunday Ticket,” which has aired on DirecTV, is separate from a slew of licensing deals recently completed between the NFL, most major broadcast TV networks and Amazon. Acquiring it would certainly attract more eyeballs to Apple TV+.