Thursday, February 29, 2024
Archived Post

Apple debuts Apple Music for Business

Apple has announced Apple Music for Business, which offers playlists tailored to businesses. The tech giant says the service “combines world-class music curation, proprietary technology, and easy-to-use tools to let customers listen to, share, and enjoy the music your brand plays—no matter where they go.”

Apple is working with a company called PlayNetwork for the service. The firm describes itself as a “global consumer engagement company providing creative strategy, original and curated content, distribution platforms, and consumer insights.”

PlayNetwork’s music supervisors hand-select tracks from playlists curated by Apple Music editors. to help businesses “develop a solid music strategy and build a custom sound for your brand.” Playlists can be tailored by country and region, adding local flavor and recognizable artists to any setting.

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.