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Apple cuts iPhone prices in China ahead of 6.18 shopping festival

Apple has cut the prices of its latest iPhones in China ahead of a major online shopping festival called 6.18, reports CNBC

The iPhone 11, iPhone 11 Pro, iPhone 11 Pro Max, and iPhone SE have discounts on Apple’s official store on Alibaba-owned Tmall. On, an official Apple reseller, discounts are even more aggressive. 

The 6.18 festival, created by, has grown in recent years to become a major midyear e-commerce event in China, with other e-commerce platforms also joining in and offering discounts. Despite its name, the 6.18 shopping festival is not only one day (June 18): For example, last year, kicked off the 6.18 a pre-sales period from May 24 to May 31, and the festival ended on June 20.

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.