Apple considering podcast subscription service to compete with Spotify

Apple, which runs the most widely used podcasting app in the industry, may launch a new subscription service that would charge people to listen to podcasts, according to The Information

Quoting unnamed “people familiar with the matter,” the report says talks between Apple and production companies for a podcast service are underway, but there are no definite plans. If Apple does launch a podcast subscription service, it could be part of the Apple One bundle, as well as being offered as a standalone subscription a la Apple Music, Apple News+, Apple TV+, Apple Arcade, and Fitness+.

Loup Ventures, a research-driven venture capital firm, has talked of the viability of “Podcasts+, in which Apple will take a page from Spotify’s playbook and bundle premium podcasts (Podcasts+) with Apple Music and Apple One, at no extra charge for paying subscribers. 

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.