Archived Post

Apple considering a digital services bundle for 2020

Apple is considering bundling its paid Internet services — including Apple News+, Apple TV+, and Apple Music, as soon as 2020, in a bid to gain more subscribers, reports Bloomberg, quoting unnamed “people familiar with the matter.”

The article says that the latest sign of this strategy is a provision that Apple included in deals with publishers that lets the iPhone maker bundle the News+ subscription service with other paid digital offerings. According to the Sellers Research Group (that’s me) such a bundle makes a lot of sense. And it’s not the first time we’ve heard such rumors.

Last month, a report from the Financial Times (a subscription is required to read the article) said Apple is in discussion with records labels to bundle Apple Music and the upcoming Apple TV+ into a “super-bundle” of music, movies, and TV shows. he FT said that some record labels are on board, but at least one major label is leery. The article said a price for such a super bundle hasn’t been determined.

Apple Music costs $9.99 per month for individuals in the U.S. (with a $4.99 tier for students). Apple News is $9.99 per month. Apple TV+ costs $4.99 per month. However, you can get a free one-year subscription if you buy a new Mac, iPhone, iPad, Apple TV, or iPod touch.

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.