Apple App Store revenue grew +13% in the month of March 

Apple has updated its App Store guidelines to make it much easier to access game emulators through its digital storefront.

In a note to clients — as noted by Apple 3.0 — the Evercore investment banking firm says that Apple  App Store revenue grew +13% in the month of March with continued growth across all categories.

The article — which requires a subscription to read — notes that the 13% growth rate in March is a deceleration from the 18% growth rate in the prior quarter, but the slowdown was not as large as some pundits feared. 

Gaming accounts for 52% of App Store revenue, so continued growth here will be key for the App Store’s ability to deliver an acceleration in 2024, according to Evercore. Gaming was up 8% in March vs. 14% in February and -1% in January. 

All other categories grew in double digits with Music showing the strongest growth. On a geographic basis, China slowed to +7% vs. +10% last month and -5% in January. US and Japan also saw modest decelerations.

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.