Thursday, February 29, 2024
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Apple App Store rakes in $193 million on Christmas

Spurred by new device sales, first-time mobile users, and consumers “flush with gift card credit,” worldwide spending across the Apple App Store and Google Play on Christmas topped $277 million according to Sensor Tower Store Intelligence estimates, with the former coming out the clear winner.

This represents combined year-over-year growth of 11.3% for the online stores, which brought in a total of $249 million in user spending on the same day in 2018. Consumer spending in apps and mobile games on Christmas accounted for about 5% of all revenue generated by the stores for December, which reached nearly $5.1 billion globally. This was 8% greater than the approximately $4.7 billion spent across both platforms during December 2018.

The majority of mobile spending on Christmas, approximately $210 million, was focused on the Games category, which generated 76% of revenue, according to Sensor Tower. Non-game apps accounted for approximately 2% more of all spending this Christmas compared to a year prior, bringing in an estimated $67 million.

Apple’s App Store accounted for 70% of spending between the two platforms at $193 million, growing about 16% year-over-year. Approximately $84 million was spent on Google Play, which represented year-over-year growth of 2.7%.

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.