In response to the COVID-19 pandemic, the Ad Council, White House, U.S. Department of Health and Human Services (HHS) and Centers for Disease Control and Prevention (CDC) announced that they’re partnering with leading digital and technology platforms, including Apple, Amazon, Facebook, Google, SiriusXM and Pandora, Pinterest, Snapchat, TikTok, Twitter and Verizon Media, among others, to extend the reach and impact of critical COVID-19 response messaging.
From custom filters to emojis to influencer content, digital and technology partners are leveraging their tools to connect their audiences with life-saving messages to help slow the spread of the virus, says Lisa Sherman, president and CEO of the Ad Council.
“We have seen the media industry come together time and time again to address the most critical issues facing our country, and the COVID-19 pandemic is no exception,” she adds “These digital and technology platforms have generously donated their talents and reach to empower millions of Americans to stay safe, informed and connected.”
This most recent announcement is part of the Ad Council’s ongoing response to the COVID-19 crisis, convening the country’s largest digital platforms and broadcast media networks to ensure the American public is receiving crucial and vetted information during this unprecedented time.
While each platform is providing customized support, the common goal is to drive audiences to www.coronavirus.gov, a centralized resource from HHS and the CDC, which includes up-to-date information on the COVID-19 crisis.