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Apple airs its first MacBook promotional videos

Shortly after wrapping up its Monday press event, Apple published two official videos showcasing the company’s new 12-inch MacBook notebook. The two videos, available now on YouTube, were shown during the company’s Spring Forward event on Monday.

The shorter video is a one-minute look at the aesthetics of the machine, while the longer video is narrated by Jony Ive and takes a closer look at the Force Touch trackpad, the butterfly keyboard design and other technology that the notebook introduced.

Apple’s next generation MacBook will be available starting April 10 with a starting price tag of $1,299 for the base model with a 1.1GHz Intel Core M processor, 8 GB of RAM and a 256 GB SSD.

Steve Sande
the authorSteve Sande
Steve is the founder and former publisher of Apple World Today and has authored a number of books about Apple products. He's an avid photographer, an FAA-licensed drone pilot, and a really bad guitarist. Steve and his wife Barb love to travel everywhere!