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Analyst: ‘the worst is over’ for declining iPad sales with three new models coming

Apple will introduce In a note to clients — as noted by MacRumors — KGI Securities analyst Ming-Chi Quo says Apple will introduce three iPads in 2017: a 12.9-inch iPad Pro 2 and a “low-cost” 9.7-inch iPad, along with a new bezel-free, mid-size model in the range of between 10 and 10.5 inches. 

He writes: “We note the 12.9″ model will be the second generation of the existing 12.9″ iPad Pro, the 10-10.5″ model will be the high-end model equipped with a narrow bezel design, and the 9.7″ model will be the low-priced option. The former two models will have an A10X chip manufactured by TSMC (2330 TT, NT$183.5, N), while the latter comes with an A9 chip made by Samsung LSI. Although we estimate iPad shipments in 2017 will drop again YoY to 35-37mn units, we except the decline to narrow to 10% from 2016’s roughly 20%, given that the 10-10.5″ model may see more demand from commercial/enterprises and tender markets, while the low-priced 9.7″ model may have a greater shipment contribution and likely account for 50-60% of total shipments of new iPads.”

The analyst says “the worst has passed” for declining iPad sales, though he still expects sales figure to be down slightly year-over-year.

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.