As noted by Apple 3.0 (you’ll need a subscription to read the article) analyst Gene Munster tells clients that the “Vision Pro Will Be a Hit—Once the Apps Show Up.”
The US$3,499 (and higher) “Spatial Computer” is due to arrive in early 2024. However, apparently it will only be available in limited quantities at first.
“Most investors see the product as an afterthought,” he tweeted. “I disagree and think it’s going to be the start to a new computing paradigm that will change how we interact with machines.”
In a note to his Deepwater Asset subscribers, Munster makes these points:
° Today’s investors don’t understand why spatial computing is a breakthrough. That should change once there are a few hundred thousand Vision Pros in the market, a milestone I expect mid-2024.
° Use the iPhone as an adoption benchmark. It took five years to gain traction, in part because it took that long for developers to build exciting apps.
° The Watch’s inflection point hit in year three, driven by apps developed by Apple’s improvements in hardware.
° Putting it all together, Vision Pro will likely take 5 years to go mainstream and will account for 10% plus of overall revenue by 2030.
