KeyBanc analyst John Vinh tells clients that carrier store surveys show Apple’s iPhone 7 outsells the newer iPhone 8. He adds that store feedback indicates customers waiting to see the iPhone X before deciding on a new model.
Modest iPhone 8 offers from carriers could also drive down device sales, according to the analyst. Finally, while iPhone 8 starts from $699 in the U.S., iPhone 7 is retailing from $549 after a recent price cut.
On the flip side, KGI analyst Ming-Chi Kuo has looked at data available since the release of the iPhone 8 models last month and says that sales of the iPhone 8 Plus have been “better than expected.”