In a tweet analyst Ming-Chi Kuo says that Apple may launch a completely redesigned MacBook Pro next year. And I think “may” is the key word here.
From the tweet: As far as I know, Apple attributes the significant decline in MacBook shipments in 2023 mainly to the limited M2 computing power upgrade. I believe this is why Apple may prefer to launch the M3 series MacBook Pro even when its production volume is still low rather than continue to ship the M2 series MacBook Pro. Theoretically, the M3 should offer a more significant boost in computing power.
However, if even the M3 can’t boost MacBook shipments, I think the likelihood of introducing the all-new design MacBook Pro in 2025 may increase. Furthermore, Apple may also consider (but hasn’t decided yet) introducing a more affordable MacBook model to boost shipments, with a target of 8-10+ million units per year.
The problem with Kuo’s tweet is that he doesn’t say what that redesign might entail. The Sellers Research Group (that’s me) isn’t betting on a major redesign, but I’d to see a MacBook Pro incorporate, among other things, Face ID and a cellular option.
There have been rumors of a “foldable” Mac laptop, but I don’t think such a device will see the light of day. At least in the next three years.
