Saturday, February 24, 2024
Archived Post

Analyst: Apple wants to simplify iPhone branding

In a note to clients — as noted by AppleInsider — Guggenheim analyst Robert Cihra says Apple is apparently looking to simplify iPhone branding for its next gen smartphones due later this year.

“We think Apple may use this upcoming cycle to formally change its iPhone naming/branding pattern, with mid-market LCD-based iPhone” simply called “iPhone” without any numbering, he says. The high-end iPhone for the generation will apparently keep the “X” suffix to denote its increased specs, he adds.

The Sellers Research Group (that’s me) likes the idea of simpler, more streamlined branding of the iPhone — and all of Apple’s products. Of course, the tech giant will have to come up with some means of identifying specific model numbers for customer support and other needs.

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Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.