Actress/businesswoman Jessica Alba will serve as a mentor on Apple’s ‘Planet of the Apps’

Actress and businesswoman Jessica Alba will serve as a mentor on Apple’s upcoming reality television show Planet of the Apps, according to Variety. She joins actress Gwyneth Paltrow, hip hop artist will.i.am, and tech investor Gary Vaynerchuk.

In March Apple announced that it was working on a new show that will spotlight the app economy. Will.I.Am will be working with two TV veterans, Ben Silverman and Howard Owens, to get the project off the ground. The show was described by Apple content senior VP Eddy Cue as “perfectly tailored for Apple.” 

According to the Cupertino, California-based company, Planet of the Apps isn’t just a show, it’s a launch pad and accelerator for exceptional developers. Those accepted will have a chance to receive:

• Mentorship: Hands-on guidance from some of the world’s best experts in tech and entertainment.
• Funding: Those who make it to the final round will meet with top-tier VCs investing up to $10 million over the course of the season.
• Marketing and Promotion: Featured placement in the App Store at the end of the show. Also, the potential to reach millions of viewers around the world on Apple platforms.