This is good news for Apple’s rumored augmented reality/mixed reality headset (which may or may not be dubbed “Apple Glasses”): Americans’ interest in virtual and augmented reality continues to grow.
A new report from ARRIS Composites shows 79% of Americans are interested in virtual reality, 19% already own a headset, and 29% plan to buy one in the next year. Almost half say they use their headset for about an hour a week or less, but nearly 1-in-4 say they spend at least three hours using it each week.
The top uses for VR headsets right now include gaming (92%), exploring new places (29%), and watching movies and TV (25%).
Augmented reality is even more common among Americans right now, with roughly half saying they’ve used some form of it. Pokemon Go is the most common use of AR nationwide, but Google street view, online shopping, and interior design are also ways Americans use AR technology.
According to ARRIS Composites, Americans are excited about the future of this new technology and more than 70% believe AR will become a part of everyday life in the next few years. Two out of three also say they believe it will help fight social isolation.
You can read the complete report here.
