Worldwide smartphone shipments fell 9% year-on-year in quarter two of 2022, according to the Analyst research group. Apple came second with a 17% share as the iPhone 13 remained in high demand.
Samsung took first place with a 21% market share as it strengthened its low-end A series supply. Canalys says Xiaomi, OPPO, and vivo continued to struggle in China, suffering double-digit declines to take 14%, 10% and 9% market shares, respectively.
“Vendors were forced to review their tactics in Q2 as the outlook for the smartphone market became more cautious,” says Canalys Research Analyst Runar Bjørhovde. “Economic headwinds, sluggish demand and inventory pileup have resulted in vendors rapidly reassessing their portfolio strategies for the rest of 2022. The oversupplied mid-range is an exposed segment for vendors to focus on adjusting new launches, as budget-constrained consumers shift their device purchases toward the lower end.”
