Consumers continue to spend more on various mobile apps and games as the smartphone ecosystem expands. The spending on apps has mainly earned inspiration from the changing consumer behavior.
Data presented by Burga — a company that makes mobile device accessories — indicates that consumers globally are projected to spend US$133 billion on mobile apps and games in 2021 for both the Apple App Store and Google Play. Spending on the former ranks the highest at $85.1 billion, while spending on Google Play apps and games is $47.9 billion.
This means that users spend approximately $370 million daily, translating to $11 billion monthly on mobile apps and games in 2021. Burga says that the cumulative spending for 2021 represents a growth of 19.71% from last year’s figure of $111.1 billion.
In 2020, App Store spending stood at $72.3 billion, while Google Play was at $38.8 billion. What’s more, 2021 mobile apps and game downloads are expected to hit 143.6 billion. Google Play accounts for the highest figure at 111.3 billion, while the App Store is at 32.3 billion. The 2021 downloads represent a slight growth of 0.48% from the 142.9 billion recorded in 2020.
In 2020, Google Play dominated downloads at 108.5 billion, while App Store stood at 34.4 billion, according to Burga. You can read the full report here.
