Impossible Foods has hired former Apple creative leader Steve Turner as chief experience officer.
In this newly created role, Turner will be in charge of building brand awareness and accelerating the global consumer movement to a sustainable food system. He’s a key member of the company’s senior executive team and reports directly to CEO and Founder Dr. Pat Brown.
In 2017, Turner founded Sublime, a strategic creative consulting firm that advises CEOs, CMOs and other executives. Before that, he spent 11 years at Apple, where he rose to global executive creative director for Apple’s Media Arts Lab. He has also worked with Jimmy Iovine at Beats and Phil Knight at Nike.
