Apple has cut the prices of its latest iPhones in China ahead of a major online shopping festival called 6.18, reports CNBC.
The iPhone 11, iPhone 11 Pro, iPhone 11 Pro Max, and iPhone SE have discounts on Apple’s official store on Alibaba-owned Tmall. On JD.com, an official Apple reseller, discounts are even more aggressive.
The 6.18 festival, created by JD.com, has grown in recent years to become a major midyear e-commerce event in China, with other e-commerce platforms also joining in and offering discounts. Despite its name, the 6.18 shopping festival is not only one day (June 18): For example, last year, JD.com kicked off the 6.18 a pre-sales period from May 24 to May 31, and the festival ended on June 20.
