According to CNBC‘s Todd Haselton, Apple says that 70% of Apple Watch buyers haven’t owned a previous model.
In his review of the Apple Watch Series 5, he notes that Apple’s wearables category, which includes the Apple Watch, Beats headphones and AirPods, has become a huge growth area for the company. In July CEO Tim Cook said “wearables growth is accelerating to well over 50%.”
Haselton concludes that “the new Series 5 model will help Apple’s wearables business, with a new always-on display that will attract a lot of people, and a compass that can help you find your way around.”