Apple has hired a former Walt Disney exec for its Apple TV+ streaming service, which will debut this fall. According to Bloomberg, Chiara Cipriani started with Apple as a director of video services in early May.
She spent a decade at Disney, where she was exec working on the new Disney+ streaming service. Cipriani had managed DisneyLife, its predecessor.
Apple currently has around 34 original shows in the works for its AppleTV+ service. It will feature a brand new slate of programming from such artists as Oprah Winfrey, Steven Spielberg, Jennifer Aniston, Reese Witherspoon, Octavia Spencer, J.J. Abrams, Jason Momoa, M. Night Shyamalan, Jon M. Chu and more. Pricing hasn’t been announced.
