Beats by Dr. Dre (Beats), a headphone brand co-founded by Dr. Dre and Jimmy Iovine and acquired by Apple in 2014, and the National Basketball Association (NBA) have announced a marketing and merchandising partnership that will make the company the official headphone, wireless speaker and audio partner of the NBA, Women’s National Basketball Association (WNBA), NBA G League and USA Basketball beginning in October.
In celebration of Beats’ 10-year anniversary, the multi-year deal will build on the music and tech brand’s global recognition by leveraging its extensive roster of NBA stars including LeBron James, Draymond Green, James Harden, Ben Simmons, Jayson Tatum and Karl-Anthony Towns.
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As part of the partnership with the NBA, Beats will provide product to players and activate during marquee events, including NBA All-Star, NBA Draft presented by State Farm, international NBA games in China and Europe, WNBA All-Star, WNBA Draft presented by State Farm and USA Basketball men’s and women’s national team exhibition tours.
Beats will also collaborate with and establish separate deals with NBA teams and launch a line of its audio products for fans around the world, including NBA team-branded headphones.
