Apple’s first quarter saw the iPhone maker move 52.2 million iPhones representing a modest 2.8% year-over-year increase from the 50.8 million units shipped last year, reports the IDC research group.
Despite rumors of an underperforming iPhone X in the quarter, the iPhone X was the most popular model each week in the March quarter. The success of the more expensive iPhone X combined with healthy sales of the iPhone 8 and 8 Plus helped grow average sales prices 11.1% to $728, up from $655 last year.
Rumors of three new bezel-less iPhones arriving this September are expected to bring new features such as a larger AMOLED display model, a more affordable mid-tier model, and increased performance and imaging capabilities across the board, notes IDC.
What’s more, many analysts missed the mark (to say the least) predicting the iPhone shipments in Apple’s earnings report and have said so in notes to clients.
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