Friday, October 18, 2024
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The Mac’s global market share is up; no, wait, it’s down

According to the International Data Corporation (IDC) Worldwide Quarterly Personal Computing Device Tracker. Apple saw its Mac sales grow 0.3%, holding onto fourth place in worldwide traditional computer sales with 7.3% market share.

HP retained the top spot and further lengthened its lead with nearly 23% share of the market. Lenovo held the second position with 21.6% market share. Dell remained in the third position with 16.1% market share, according to IDC.

No, wait, Apple has dropped to fifth place in global computer sales, according to Gartner. This research group says Mac sales dipped 5.6% year-over-year with third quarter 2017 sales of approximately 4.6 million Mac, giving it 6.9% of the global market share.

According to Gartner, in the third quarter of 2017, HP and Lenovo were in a virtual tie for the top spot in the PC market based on shipments with 21.8% and 21.4% of market share, respectively. The research group says Dell is in third place with 15.2% market share, while Asus takes fourth place with 7.3% market share.

“The Dice Ideal Employer rankings can inform employer brand strategies for companies that aim to be among next year’s Ideal Employers,” said Michael Durney, president and CEO of DHI Group, parent company of Dice, a tech career hub. “The message from tech professionals to employers is clear – what professionals want most is opportunity – opportunity represented by interesting work, competitive salary and being part of a successful, innovative company.”

When asked what matters most to them in an Ideal Employer, tech professionals reported: 1) competitive salary (84% stated this was very important), 2) challenging work (83%), 3) benefits (82%), 4) positive organizational culture (81%) and 5) open/transparent communication (80%).

Dice surveyed more than 5,000 tech professionals in the US between June and August 2017 and received nearly 16,000 votes from across more than 3,000 companies. With more than 3,000 companies receiving votes, companies of all sizes received votes, but voting was concentrated around larger employers. Respondents were asked what would be their top three choices for the most desirable company for which to work. Respondents also ranked 21 different employer/job attributes based on their importance to them. Next, they rated each Ideal Employer on these same attributes.

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.