C Spire has introduced C Spire TV, a new, in-home streaming TV service that eliminates the need for set-top boxes. It’s compatible with the Apple TV, Android TV and Amazon Fire TV (Roku support is in the works).
C Spire TV delivers cable TV features in an app while reducing installation time, monthly costs and the need for replacement of outdated hardware, according to Ashley Phillips, general manager of C Spire Home Services, a unit of the Mississippi-based telecommunications and technology services firm. Because it’s app-based, C Spire TV allows customers to watch their favorite content on virtually any screen in the home, he adds.
This app-based flexibility is designed to support different ways younger customers are consuming content, Phillips said, noting that new research by S&P Global Market Intelligence’s Kagan unit estimates that 44 million consumers will have non-traditional TV services by 2021, roughly one third of all TV homes.
In recognition of changing consumer TV habits, C Spire TV is making a paradigm shift around when they watch video entertainment, Phillips said. With the Replay TV feature, customers can watch most network programming that aired over the past three days on demand.
Pair that with C Spire TV’s DVR capability and customers can easily keep up with the shows they love, Phillips said. HD is included at no extra cost. For more information, packages, availability and pricing or to order C Spire TV, click here.