Sunday, November 3, 2024
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Tim Cook: Apple is ‘investing aggressively’ in the Mac platform

In a press conference with analysts, CEO Tim Cook said that Apple saw “great” Mac results for its fiscal 2017 second quarter that ended April 1, 2017. Revenue grew 14% to set a new March quarter record. Unit sales were up 4%.

Cook said that Apple gained market share thanks to strong response to the new MacBook Pro models introduced late last year. Macs have generated over $25 million in past four quarters. Overall laptop growth was up 10%.

Macs now account for 11% of Apple’s revenues. The iPhone accounts for 63%, Services (iTunes, iCloud, Apple Music, Apple Pay, etc.) accounts for 13%, and the iPad accounts for 7%. The “other” category (Apple TV, iPad Pro, Apple Watch, AirPods, etc.) accounts for 5%.

Cook says Apple is keen on the Mac platform and is “investing aggressively in its future.

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.