Five percent of all U.S. households with a Wi-Fi connection use an Apple TV, according to new data from comScore. However, it’s got a ways to go to catch up with Roku (18%), Amazon FireTV (12%), and Google’s Chromecast (8%).
The data from comScore, whose Mobile Metrix provides mobile audience measurement data, is based on info from December 2016. When it comes tostreaming services, Netflix remains the market leader with about 40% penetration, followed by YouTube at around 27%, Amazon Video at 17%, and Hulu around 10%.
