Saturday, November 9, 2024
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Analyst: Apple dominates global, premium smartphone market

In a note to clients — as noted by AppleInsider — UBS analyst Steven Milunovich says that the premium smartphone market returned to growth in the December quarter at up 8% with Apple outgrowing the market with a 19% growth. 

In Europe, the premium market grew 4%, with Apple climbing 16%. Apple’s market share in Japan is up to 70%. Apple’s numbers in China numbers remain impacted by Vivo, Oppo, and Huawei claiming a combined 45% of the market. While the market grew 9%, the iPhone declined 19%. However, Apple remains the largest vendor in China, with 47% of the market.

For the remainder of the 2017 calendar year, Milunovitch predicts a “bulge” of iPhone 6 owners to upgrade after the expected September “iPhone 7s” and/or “iPhone 8” releases.

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.