Apple is teaming up with Ola, India’s largest ride-hailing company, to make Apple Music available to customers who order a ride, according to The Los Angeles Times.
Ola — which also announced partnerships with Sony, Qualcomm and Audio Compass — said the service will be made available in some of its vehicles as part of a platform called Ola Play. When passengers book an Ola ride, they will be able to interact with an in-car tablet to control the vehicle’s air conditioning, music, watch videos and even read ebooks.
“Cars were initially built for the driver,” Ola Chief Executive Bhavish Agarwal said during a news conference reported on by India media outlet YourStory. “But with ride-sharing, the control needs to be there for the passenger, and Ola Play works along that.”
