Product designer Greg Koenig watched Apple’s Watch Craftsmanship videos and used his knowledge to provide a detailed step-by-step narrration of how Apple is crafting the gold, stainless steel, and aluminum Watch models.
Our take on the news:
Koenig’s analysis is a detailed and fascinating look at the precision manufacturing that underlies Apple’s products. The take home message is that Apple has the money and manufacturing expertise to create products that cannot be duplicated by competing companies.
