Sunday, November 3, 2024
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Apple Watch lands on the cover of Hong Kong’s East Touch street fashion magazine

Apple is bringing its Watch marketing blitz to China with a cover appearance and multi-page spread in East Touch, a lifestyle and street fashion magazine based in Hong Kong.

As noted by Hypebeast via MacRumors, the full-color editorial displays the Apple Watch and Apple Watch Sport on models in a variety of real-life settings. In recent weeks, the Apple Watch also has been spotted on the cover of Self magazine and in the pages of Vogue Paris.

Our take on the news:

Apple’s Watch marketing continues its fashion focus as Apple courts a new type of customer with its watch wearable. The company will need this support from the fashion industry if the Watch is to attract buyers outside its familiar technology circle.

Steve Sande
the authorSteve Sande
Steve is the founder and former publisher of Apple World Today and has authored a number of books about Apple products. He's an avid photographer, an FAA-licensed drone pilot, and a really bad guitarist. Steve and his wife Barb love to travel everywhere!