I’m happy to hear that reports of the Apple Vision Pro’s demise have apparently been exaggerated.
In September, Bloomberg’s Mark Gurman reported that more than 100 Apple employees working on the Vision Pro were laid off with then-incoming CEO John Ternus reportedly putting the category “on ice.”
Despite the cuts to the Vision Products Group, employees were told that the Vision Pro and visionOS operating system weren’t being eliminated. Gurman said he was told that Ternus was skeptical of the Vision Pro project from the start, thinking it was too bulky and too expensive.
However, in a new interview with France’s The Canal+ arts show Clique TV, Ternus said that he’s enthused about the device’s future.
”You know, Vision Pro, to me, is an amazing device, right, it’s an absolutely amazing device, but I think of it as, like, the early days of computers. It is the early days of a long journey, that’s how I feel about Vision Pro,” he said. “What you’re seeing with Vision Pro now is, certainly, there’s early adopters who love it and they’re using it, they’re enjoying it, but you also [see] surgeons are starting to use it in surgery, because it’s just a fundamentally better tool for them than a monitor that’s kind of sitting over there.”
Ternus added that folks are finding more uses for the Apple Vision Pro. This is where he sees a “very bright future” for the device.
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