Today Apple debuted iPhone 18 Pro and iPhone 18 Pro Max, as well as Apple Watch Series 12, Apple Watch Ultra 4, and AirPods 5, at Apple Store locations worldwide.
The tech giant says that “customers celebrated the arrival of the new products as Apple team members greeted them and offered hands-on demos, personalized shopping assistance, and introductions to each of the new products.
Whether shopping in person, online at apple.com, or through the Apple Store app, customers have multiple ways to check outthe new lineup. Apple Specialists can assist customers with trading in their old devices through Apple Trade In, exploring payment options including financing with Apple Card, upgrading annually with Apple Upgrade (or taking advantage of carrier deals), and setting up their new devices with Personal Setup.
And, as noted by MacRumors, many if not all Apple Stores around the world have received a new “hello” decoration somewhere in the store for the purposes of testing iPhone camera zoom. Like the iPhone 17 Pro models, the new iPhone 18 Pro models that launched today offer up to 8× optical zoom.
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