This is a “What was Apple Thinking?” moment: one of the company’s billboards in Italy shows a toddler holding an iPhone with a slogan “Everything is ok, it’s iPhone.”
The Guarantor The Authority for Childhood and Adolescents, a children’s rights watchdog, is referring the ad to three regulators for review, according to a Garatein Fanzia report. Marina Terragni of the watchdog had this to say (via translation from the Italian site: While all over the world people have been thinking about the minimum age of access to digital for some time, this advertising seems to go in a completely different direction, normalizing what unfortunately happens to see with worrying frequency: even very young children being entrusted to electronic baby-sitting, the starting point of a possible addiction with serious consequences on their psychological and cognitive development.
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