Apple’s recent price increases have reshaped Apple’s entry-level positioning, according to TrendForce.
The MacBook Neo, in particular, has lost its $100 advantage over Dell’s $699 XPS 13—launched specifically to compete with it—and now also sits above select Chromebook models from Lenovo and Asus, the article says. The laptop’s price tag went from $599 to $699 just months after launch, narrowing its price gap with competing Windows and Chromebook devices.
Apple raised prices across multiple product lines, with its MacBook Air (512GB) increasing to $1,299 from $1,099 and the MacBook Pro (1TB) rising to $1,999 from $1,699, according to updated listings cited by Reuters. The iPad Air (128GB) also climbed from $599 to $749, while prices for HomePod smart speakers and the Apple TV set-top box were likewise raised, the report adds.
On the other hand, while the latest price adjustments do not extend to Apple’s flagship iPhone lineup—its key revenue engine—Reuters, citing analysts, notes that further iPhone price hikes are expected in the coming months.
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