Thursday, February 19, 2026
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Paid iCloud storage is Apple’s most popular subscription service

Paid iCloud storage is Apple’s most popular subscription service.

Paid iCloud storage, which starts at $0.99/month, is Apple’s most popular subscription service, according to new data from Consumer Intelligence Research Partners. From the report:

Seventy percent of recent US Apple device buyers report paying for it in the most recent quarter. Apple services include:

° iCloud storage, in various capacities depending on the package;

° Apple TV+, the video entertainment service, not the Apple TV hardware;

° Apple Music, with streaming music;

° Apple Fitness+, the fitness tracker with numerous other health-oriented features;

° Apple News+, a news feed with thousands of media outlets’

° Apple Arcade, its gaming app with a few hundred games, both exclusive to Apple and from other producers.

These services are available individually and in bundles under the Apple One banner.

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Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.

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