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Apple drops to number 2 on the Wall Street Journal’s Management Top 250 list

NewsDennis SellersDecember 8, 2025
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Despite an uncertain economy, overall customer satisfaction with the retail sector continues to inch forward, according to the American Customer Satisfaction Index (ACSI ) Retail and Consumer Shipping Study 2026. Among the industries measured, general merchandise and specialty retailers each climb 1% to 79 and 80 (on a scale of 0 to 100), respectively. Online retailers are stable at 79, while supermarkets slip 1% to an ACSI score of 78. Among speciality retailers, the Apple Store rankings rose 4% to 79. Behind the topline results, retailers are contending with a more disciplined, value-focused shopper, particularly Generation Z customers. Changing purchase patterns, tighter gaps between top and bottom performers, and growing pressure on price and experience are reshaping how brands compete across the sector. “Retailers are facing a cost-conscious consumer who isn’t necessarily spending less in most cases, but spending differently,” said Forrest Morgeson, Associate Professor of Marketing at Michigan State University and Director of Research Emeritus at the ACSI. “These individuals are starting holiday shopping earlier, avoiding last-minute splurges, and trading down to discount and thrift options to stretch every dollar. Together, these shifts are tightening the field between retail winners and laggards and rewarding brands that deliver clear value and a smooth experience online and in store.” I hope you’ll help support Apple World Today by becoming a patron. Almost all our income is from Patreon support and sponsored posts. Patreon pricing ranges from $2 to $10 a month. Thanks in advance for your support.

Nvidia is No. 1 in the Wall Street Journal’s annual Management Top 250, replacing Apple.

Five of the so-called Magnificent Seven tech firms landed in the very top spots: Nvidia took the lead from Apple, which replaced it at No. 2. Microsoft kept the third spot, and Alphabet returned to fourth, after slipping to eighth last year. Amazon.com—officially a retailer despite its heavy tech emphasis—ranks fifth, up from No. 19 last year.

The Management Top 250 ranking uses the principles of management guru Peter Drucker to identify the most effectively managed businesses. This year, 668 companies were graded on customer satisfaction, innovation, social responsibility, employee engagement and development, and financial strength, using 34 indicators supplied by third-party data providers. The Drucker Institute created the statistical model behind the ranking.

I hope you’ll help support Apple World Today by becoming a patron. Almost all our income is from Patreon support and sponsored posts. Patreon pricing ranges from $2 to $10 a month. Thanks in advance for your support.

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.
All posts byDennis Sellers

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