The US foldable smartphone market is expected to grow by 68% year-over-year (YoY) in 2025, driven by broader form factor adoption and stronger momentum from multiple brands, according to new data from Counterpoint.
The research group says Apple’s foldable iPhone, expected around late 2026, could redefine consumer expectations and push foldables into a new mainstream adoption phase. The biggest structural shift is expected in late 2026, when Apple’s first foldable iPhone is expected to debut. Apple’s entry would instantly expand consumer awareness and accelerate replacement demand across high-income segments. Given Apple’s ecosystem influence, its launch year could dramatically reshape brand dynamics, lifting total market volumes.
“The US foldable market is evolving from novelty to necessity,” said Liz Lee, associate director at Counterpoint Research. “While Samsung continues to lead in maturity and ecosystem strength in 2025, Motorola’s rapid expansion in the clamshell segment and Google’s AI-driven approach are reshaping competition. Apple’s eventual arrival in 2026 will not only expand the market but also cement foldables as a mainstream premium smartphone format.”
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If Apple iPhone Fold does not have crease after years of use, the market will surely turn towards the foldable phones thing to imitate Apple in giving multi-year crease protection by getting their hinges from Amphenol, Apple’s alternate hinge supplier,