This should be good news for the Apple Watch: the global wearable band market is booming with a record 50.2 million devices shipped in Q2 2025, up 13% from the same quarter last year, according to new Omdia research.
Strong demand for entry-level basic devices combined with more advanced tracking features is expanding the market, adds the research group. Omdia forecasts 8% growth in 2025, with a further 9% increase expected in 2026.
“Interest in wearable bands is booming, driven by a growing consumer focus on health, fitness and sports,” said Omdia Analyst Jack Leathem. “They have become a core interface for health, fitness and wellness apps as consumers continue to prioritize personal health and fitness. This trend will continue to fuel growth, particularly as innovations enable expansion into medical and clinical markets. Smartwatches will be the key driver for the continued expansion, while we expect the uptake of basic watches to reach a large audience of first time-buyers.”
